Advocacy

Encounters on the Trail

The rewards of walking on London, Ontario’s trails exceed that of mere exercise.   I meet friendly cyclists, walkers, pedestrians, and dogs.  I listen to birds, search for frogs in springtime, and experience the constant changes in the weather and scenery.  Occasionally there is an intriguing encounter. 

Image: Unsplash/Blake Lisk

Today I met a man, whom I will name, Joseph, who was walking up a slope from a tent on the river’s edge. He had descended to the tent to check on the welfare of the occupant because of the very cold temperature.  The tent’s owner was absent, and the walker expressed hope that the tent-dweller was in a safe, warm place.  Joseph spoke about his regular walking tours of London’s trails. He described having urged a tent dweller on another trail to seek temporary shelter; this man had declined the suggestion, stating that several blankets kept him sufficiently warm and that staying in a men’s shelter was too dangerous.  Joseph spoke of another occasion in which he had met a young female tent dweller, convinced her to leave her unsafe location, and assisted her to find refuge from her alcohol-addicted boyfriend. Walking the trails in London to search for people in need is a regular practice of this good Samaritan.  

We conversed together about the difficulties for people who have no homes, the lack of adequate resources, and the failure of past efforts to remedy a grievous problem in our city. We also noted the anonymous donation of twenty-five million dollars for a new effort to overcome homelessness, the willing cooperation of several organizations to remedy an untenable situation, and the skilled leadership from the city that together provide hope that London can, at last, overcome a longstanding calamity. 

Patricia McKeon, CSJ 

OVER THE AIRWAYS: THE IMPACT OF RADIO

Celebrating World Radio Day

In 2012, February 13th was adopted by the United Nations General Assembly as World Radio Day. The Assembly’s desire was to heighten our awareness of the importance of radio communication. I have been given permission by Farm Radio International’s Executive Director, Kevin Perkins, to cite information from its fall newsletter, Tuning In.

In the publication, I learned how modern technology is helping Farm Radio better target their programming to where their listeners live and ensure that their programs remain relevant. Thus, they efficiently determine who is listening by using information such as the location, height and power of a station’s transmitter to gauge a station’s broadcast area.

The information gained on the station’s geographic reach is overlaid on population maps to determine the number of listeners within the station’s broadcast zone. With this information, Farm Radio states that on average, 40-60 percent of potential listeners in a broadcast zone typically tune in to Farm Radio programs regularly. In addition, these statistics on location and numbers of listeners facilitates better marketing to potential sponsors as well as increased revenue for the station’s operation.

One specific example of Farm Radio’s success is highlighted by its impact during COVID. It was instrumental in changing minds and reaping positive results by ensuring that millions of people across Africa have access to information about life saving vaccines.

Achata Traore, a regular listener to Farm Radio broadcasts shares how radio programming changed her mind about being vaccinated against COVID. She explained, “When they came to vaccinate us, I was really worried. But I remembered the advice on the radio programs. I got vaccinated. I passed the information on to them in the fields when we were there for work, saying they wouldn’t lie to us.”

Let us applaud the 58-year success of Farm Radio International, the wonderful brainchild of Canadian broadcaster, George Atkins.

To learn more about the important work of Farm Radio International visit https://farmradio.org/

Sister Nancy Wales, CSJ