In this flu and cold season it’s good to speak about contagious in a positive manner. Recently, in my opinion, there has been a very readable book on the bookshelves by Jonah Berger entitled, Contagious: Why Things Catch On. It’s written in the style that readers of Blink, Outliers and Tipping Point by the bestselling author Malcolm Gladwell will find familiar.
Contagious combines the findings of academic research with real case stories. As Berger says in his book, he sets out to explain why certain tales are told, why certain emails get forwarded or the reason behind which YouTube videos go viral.
Simon and Schuster Readers Guide pinpoints the storyline, “John Berger shares the secret science behind social transmissions.” Berger introduces the reader to the six masterful ways to spread the word and insure infectious content. Berger shares these research-based fundaments under the acronym STEPPS.
Visit www.jonahberger.com and click on Videos for a 50 second trailer to spike your interest further.
Nancy Wales, CSJ